Finally it’s being said LOUD and CLEAR. “Basketball is Basketball!”
The WNBA’s 2010 campaign emphasizes on what every TRUE basketball fan already knows. Women’s & Men’s basketball are just as exciting, competitive and entertaining!
The campaign idea was born from the most obvious of places. The fans. According to Hilary Shaev of the NBA, “fans were posting on you-tube split-screen videos of WNBA and NBA players doing similar moves.” Last summer that concept was adapted and revved up. The creative “juices” really flow on this one. The edits are so tight, at first glance you might think that both the women & men were on the same court playing against each other but you soon realize that they are not, not yet that is.
The Basketball is Basketball video was strategically debuted at the 2010 NBA All-Star weekend on purpose. According to Shaev, “the video was created specifically for NBA All-Star weekend to resonate with NBA as well as WNBA fans. And the response was terrific.” As it should be. For too long negative comparisons were made between WNBA and NBA players when, quite frankly, “Basketball is Basketball!”
For those who say “dunking makes the game exciting” and “women can’t dunk,” I refer you to Lisa Leslie, Candace Parker and in a few years Ms. Brittany Griner (two-handed dunks are her specialty). The “Basketball is Basketball” video features the best and brightest of the WNBA. There could have been many more stars but the video is only a 30-second spot.
Like the NBA, the WNBA boasts stars at every skill level. From slashing forwards to spot-up shooters, rebounding divas to assists queens, these ladies are the quintessential of fundamental basketball AND they are exciting! But as they say, “seeing is believing” so this season make sure you catch an action-packed, exhilarating WNBA game and see for yourself.
By Denise J. Saul
Originally posted March 4, 2010